PR people have a horrible reputation that’s in the same boat as lawyers and used car salesmen. Yet there’s little done to correct it outside of the PR echo chamber.
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In the game of social media, PR is not invited to the party. This is because PR, as a whole, is believed to be incapable of engaging at any level that requires believable engagement.
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All this because as an industry, we have not done a good job of PR for PR. Therefore I encourage those who really want to learn, to participate without an agenda, to help change this dreadful perception.